Everyone knows about Facebook and Twitter and how they can reach masses of people throughout the world for simple social pleasure. Yammer does relatively the same thing, but is geared more toward “company collaboration, file sharing, knowledge exchange and team efficiency.” It allows companies to post information and have members see the information easily. So, top executives, bosses, or managers can share information with people working under them to make information sharing easy. Yammer can help executives, sales, IT, human resources and beyond.
The benefits of this tool is that it is accessible through multiple platforms (cellphone, iPad, computer… etc). With Yammer, you don’t need to email information back and forth anymore. The information is all accessible through a website. From the looks of it, if I was running my own business, large or small, I would want to make sure everyone is receiving the information needed.
The only downfall of this tool is that I don’t know how well known it is. The state of the economy needs more organization and tools like this could possibly help out the largest companies to the smallest companies.
After posting, I see that Microsoft bought Yammer. So, I suppose that it is pretty well known.
Jeffrey Fisher 